Devising and developing a mobile app for dynamic treatment pathways
Simplifying development work at XING
This project in 2019 involved integrating a marketing automation platform into the existing XING app. One of the primary objectives was to ensure maximum extensibility, which required all teams to be able to write a React component and seamlessly integrate it into their respective applications.
In addition, integration improved targeting and made user analysis more accurate.
The outcome: Increased speed and greater autonomy
Thanks to the newly written React component, all website teams can now create a concise React component for their respective pages, allowing them to autonomously distribute content to their target audiences in an automated fashion. This level of autonomy empowers teams to work faster and more efficiently without having to rely on external support.
Additionally, connecting analytics tools has become more streamlined. Whereas the marketing automation platform and analysis tools used to be integrated separately, integration is now achieved via a single component.
XING is one of Germany’s leading career-oriented social networks, boasting over 15 million registered professionals who rely on www.xing.com to connect with one another, exchange ideas, and explore new job opportunities.